It’s no use having a mind-blowing website if your content is all over the place. Where are your contact details going? Are visuals in the right place? What about white space? Nobody wants a headache when they visit your site. Getting these aspects right will make your visitors journey more pleasurable and increase your chance of appearing in search engines.
Check out this example from Lyft, there’s isn’t a great deal of content on there, but that’s what makes it work. There’s on simple call-to-action in the centre of the page, accompanied by a cute animation. There’s no chance you’ll come to this site and be unaware of what the goal of the content is.« Back to Glossary Index